{"id":7686,"date":"2009-01-12T16:30:32","date_gmt":"2009-01-12T08:30:32","guid":{"rendered":"https:\/\/www.unionpatent.com.tw\/?p=7686"},"modified":"2023-03-22T16:35:40","modified_gmt":"2023-03-22T08:35:40","slug":"standards-for-examination-of-trademark-distinction-i","status":"publish","type":"post","link":"https:\/\/www.unionpatent.com.tw\/standards-for-examination-of-trademark-distinction-i","title":{"rendered":"\u5546\u6a19\u8b58\u5225\u6027\u5be9\u67e5\u57fa\u6e96\uff08I\uff09"},"content":{"rendered":"\n<p>\u8b58\u5225\u6027\u70ba\u5546\u6a19\u53d6\u5f97\u8a3b\u518a\u7684\u7a4d\u6975\u8981\u4ef6\uff0c\u667a\u6167\u8ca1\u7522\u5c40\u524d\u8eab\u4e2d\u592e\u6a19\u6e96\u5c40\u65bc2007\u5e7411\u670822\u65e5\u516c\u544a\u300c\u5546\u6a19\u8b58\u5225\u6027\u5be9\u67e5\u8981\u9ede\u300d\u4f5c\u70ba\u5be9\u67e5\u5546\u6a19\u662f\u5426\u5177\u6709\u8b58\u5225\u6027\u4e4b\u57fa\u6e96\u3002\u70ba\u56e0\u61c9\u6642\u4ee3\u8b8a\u5316\u53ca\u6f6e\u6d41\uff0c\u7d93\u6fdf\u90e8\u65bc2008\u5e7412\u670831\u65e5\u516c\u544a\u300c\u5546\u6a19\u8b58\u5225\u6027\u5be9\u67e5\u57fa\u6e96\u300d\u53d6\u4ee3\u300c\u5546\u6a19\u8b58\u5225\u6027\u5be9\u67e5\u8981\u9ede\u300d\u4e26\u81ea2009\u5e741\u67081\u65e5\u8d77<!--more-->\u751f\u6548\u3002\u6b64\u4e00\u5be9\u67e5\u57fa\u6e96\u5728\u5be6\u52d9\u4e0a\u6bd4\u820a\u5be9\u67e5\u8981\u9ede\u8f03\u70ba\u56b4\u683c\u3002\u4ee5\u4e0b\u5c0d\u6b64\u2014\u57fa\u6e96\u4e3b\u8981\u5167\u5bb9\u6458\u8ff0\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p><strong>\u2160\u3001\u5546\u6a19\u8b58\u5225\u6027\u4e4b\u610f\u7fa9<\/strong><\/p>\n\n\n\n<p>\u5546\u6a19\u7684\u4e3b\u8981\u529f\u80fd\u5728\u65bc\u8b58\u5225\u5546\u54c1\u6216\u670d\u52d9\u4f86\u6e90\uff0c\u4e26\u8207\u4ed6\u4eba\u7684\u5546\u54c1\u6216\u670d\u52d9\u76f8\u5340\u9694\u3002<\/p>\n\n\n\n<p>\u5546\u6a19\u8b58\u5225\u6027\u5206\u70ba\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u5148\u5929\u8b58\u5225\u6027\uff08inherent distinctiveness\uff09\u2014\u5546\u6a19\u672c\u8eab\u6240\u56fa\u6709\uff0c\u7121\u9808\u7d93\u7531\u4f7f\u7528\u53d6\u5f97\u7684\u8b58\u5225\u80fd\u529b\u3002<br>\u5148\u5929\u8b58\u5225\u6027\u4f9d\u5176\u5f37\u5f31\u53ef\u5206\u70ba\uff1a\n<ul class=\"wp-block-list\">\n<li>1) \u7368\u5275\u6027\u6a19\u8b58\uff08coined mark\uff09\u2014\u975e\u6cbf\u7528\u65e2\u6709\u8a5e\u5f59\u6216\u4e8b\u7269\u4e0d\u5177\u6709\u7279\u5b9a\u65e2\u6709\u542b\u7fa9<\/li>\n\n\n\n<li>2) \u4efb\u610f\u6027\u6a19\u8b58\uff08arbitrary mark\uff09\u2014\u7531\u65e2\u6709\u8a5e\u5f59\u6216\u4e8b\u7269\u6240\u6210\u4f46\u8207\u6307\u5b9a\u5546\u54c1\uff0f\u670d\u52d9\u6216\u5176\u54c1\u8cea\u3001\u529f\u7528\u3001\u7279\u6027\u7121\u95dc<\/li>\n\n\n\n<li>3) \u6697\u793a\u6027\u6a19\u8b58\uff08suggestive mark\uff09\u2014\u4ee5\u96b1\u542b\u8b6c\u55bb\u65b9\u5f0f\u6697\u793a\u5546\u54c1\uff0f\u670d\u52d9\u54c1\u8cea\u3001\u529f\u7528\u6216\u6210\u5206\u6027\u8cea\u7b49\u7279\u6027<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u5f8c\u5929\u8b58\u5225\u6027\uff08acquired distinctiveness\uff09\uff08\u6216\u7a31\u7b2c\u4e8c\u610f\u7fa9secondary meaning\uff09\u2014\u539f\u4e0d\u5177\u8b58\u5225\u6027\u4e4b\u6a19\u8b58\u4f46\u7d93\u5e02\u5834\u4e0a\u4f7f\u7528\u4f7f\u76f8\u95dc\u6d88\u8cbb\u8005\u8a8d\u8b58\u5176\u5546\u54c1\uff0f\u670d\u52d9\u4f86\u6e90\u4e4b\u6a19\u8b58\u3002<\/li>\n\n\n\n<li>\u4e0d\u5177\u5148\u5929\u8b58\u5225\u6027\u4e4b\u6a19\u8b58\n<ul class=\"wp-block-list\">\n<li>1) \u63cf\u8ff0\u6027\u6a19\u8b58\uff08descriptive mark\uff09\u2014\u5c0d\u5546\u54c1\uff0f\u670d\u52d9\u4e4b\u54c1\u8cea\u3001\u529f\u7528\u6216\u6210\u5206\u3001\u7522\u5730\u7b49\u7279\u6027\u4f5c\u76f4\u63a5\u660e\u986f\u4e4b\u63cf\u8ff0\u7684\u6a19\u8b58\u3002<br>[\u8a3b] \u6697\u793a\u6027\u6a19\u8b58\u8207\u63cf\u8ff0\u6027\u6a19\u8b58\uff0c\u524d\u8005\u5177\u5148\u5929\u8b58\u5225\u6027\uff0c\u5f8c\u8005\u5247\u5426\uff0c\u56e0\u6b64\u5f8c\u8005\u5fc5\u9808\u8b49\u660e\u53d6\u5f97\u5f8c\u5929\u8b58\u5225\u6027\u59cb\u51c6\u8a3b\u518a\u3002\u800c\u4e8c\u8005\u4e4b\u5224\u65b7\u5728\u65bc\u5982\u2014\u5546\u6a19\u7121\u9808\u8b49\u660e\u53d6\u5f97\u5f8c\u5929\u6027\uff0c\u5373\u76f4\u63a5\u51c6\u4e88\u8a3b\u518a\uff0c\u662f\u5426\u5c0d\u7af6\u722d\u540c\u696d\u4e0d\u516c\u5e73\u3002\u800c\u5176\u5224\u65b7\u5247\u53ef\u53c3\u914c\u4e0b\u5217\u56e0\u7d20\uff1a\n<ul class=\"wp-block-list\">\n<li>A) \u6d88\u8cbb\u8005\u9700\u8981\u904b\u7528\u60f3\u50cf\u529b\u7684\u7a0b\u5ea6<\/li>\n\n\n\n<li>B) \u8fad\u5178\u5b9a\u7fa9<\/li>\n\n\n\n<li>C) \u5831\u7d19\u3001\u96dc\u8a8c\u6216\u7db2\u8def\u7684\u4f7f\u7528<\/li>\n\n\n\n<li>D) \u7af6\u722d\u8005\u53ef\u80fd\u9700\u8981\u4f7f\u7528\u7684\u7a0b\u5ea6<\/li>\n\n\n\n<li>\u2014\u8d8a\u662f\u5546\u54c1\u6216\u670d\u52d9\u76f4\u63a5\u660e\u986f\u7684\u8aaa\u660e\u7528\u8a9e\uff0c\u7af6\u722d\u540c\u696d\u9700\u8981\u4f7f\u7528\u7684\u53ef\u80fd\u6027\u8d8a\u5927\uff0c\u5373\u5c6c\u63cf\u8ff0\u6027\u6a19\u8b58\u3002\u5982\u63cf\u8ff0\u662f\u9593\u63a5\u4e0d\u660e\u986f\u6642\uff0c\u540c\u696d\u7af6\u722d\u8005\u9700\u8981\u4f7f\u7528\u7684\u53ef\u80fd\u6027\u8f03\u5c0f\uff0c\u5373\u5c6c\u65bc\u6697\u793a\u6027\u5546\u6a19<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>2) \u901a\u7528\u6a19\u7ae0\u6216\u540d\u7a31\uff08generic mark or name\uff09\u2014\u696d\u8005\u5c0d\u7279\u5b9a\u5546\u54c1\uff0f\u670d\u52d9\u6240\u5171\u540c\u4f7f\u7528\u4e4b\u6a19\u8a8c\uff0c\u5176\u4ea6\u5305\u62ec\u5176\u7c21\u7a31\u3001\u7e2e\u5beb\u53ca\u4fd7\u7a31\u3002<\/li>\n\n\n\n<li>3) \u5176\u4ed6\u4e0d\u5177\u5148\u5929\u8b58\u5225\u6027\u7684\u6a19\u8b58<br>\u5982\u4e0b\u8ff0\u4e4b\u55ae\u4e00\u5b57\u6bcd\uff1b\u578b\u865f\uff1b\u55ae\u7d14\u6578\u5b57\uff1b\u7c21\u55ae\u7dda\u689d\u6216\u57fa\u672c\u5e7e\u4f55\u5716\u5f62\uff1b\u88dd\u98fe\u5716\u6848\uff1b\u59d3\u6c0f\uff1b\u7a31\u8b02\u8207\u59d3\u6c0f\u7d50\u5408\uff1b\u516c\u53f8\u540d\u7a31\uff1b\u7db2\u57df\u540d\u7a31\uff1b\u7fd2\u898b\u7684\u5b97\u6559\u795e\u7947\u3001\u7528\u8a9e\u8207\u6a19\u8a8c\uff1b\u6a19\u8a9e\uff1b\u7fd2\u898b\u795d\u8cc0\u8a9e\u3001\u5409\u7965\u8a9e\u3001\u6d41\u884c\u7528\u8a9e\u8207\u6210\u8a9e\uff1b\u7b49\u5982\u7f3a\u4e4f\u6307\u793a\u4f86\u6e90\u529f\u80fd\u5247\u5c6c\u4e0d\u5177\u8b58\u5225\u6027\u4e4b\u6a19\u8b58\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p><strong>\u2161\u3001\u5546\u6a19\u8b58\u5225\u6027\u4e4b\u5224\u65b7\u56e0\u7d20<\/strong><\/p>\n\n\n\n<p>\u61c9\u5c31\u4e0b\u5217\u56e0\u7d20\u7d9c\u5408\u5224\u65b7\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u5546\u6a19\u8207\u6307\u5b9a\u5546\u54c1\uff0f\u670d\u52d9\u7684\u95dc\u4fc2<br>\u4f8b\u5982\u300c\u860b\u679c\u300d\u7528\u5728\u8863\u670d\u3001\u96fb\u8166\u5177\u6709\u8b58\u5225\u6027\uff1b\u5982\u7528\u5728\u679c\u852c\u5373\u4f7f\u5c1a\u7121\u7af6\u722d\u540c\u696d\u4f7f\u7528\uff0c\u4ea6\u4e0d\u5177\u8b58\u5225\u6027<\/li>\n\n\n\n<li>\u7af6\u722d\u540c\u696d\u4f7f\u7528\u60c5\u5f62<br>\u63cf\u8ff0\u7a0b\u5ea6\u8d8a\u9ad8\uff0c\u7af6\u722d\u540c\u696d\u9700\u8981\u4f7f\u7528\u7684\u53ef\u80fd\u6027\u8d8a\u9ad8\uff0c\u5373\u4f7f\u5c1a\u7121\u7af6\u722d\u540c\u696d\u4f7f\u7528\uff0c\u4e26\u4e0d\u8868\u793a\u5373\u975e\u8aaa\u660e\u6587\u5b57\u3002<\/li>\n\n\n\n<li>\u7533\u8acb\u4eba\u4f7f\u7528\u65b9\u5f0f\u8207\u5be6\u969b\u4ea4\u6613\u60c5\u6cc1<br>\u5546\u6a19\u6709\u7121\u8b58\u5225\u6027\u61c9\u4ee5\u6211\u570b\u76f8\u95dc\u6d88\u8cbb\u8005\u7684\u8a8d\u77e5\u70ba\u6e96\u3002<\/li>\n<\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div data-elementor-type=\"single\" data-elementor-id=\"623\" class=\"elementor elementor-623\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dfbd187 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3dfbd187\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b490910\" data-id=\"1b490910\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3eef7f8a pp-buttons-halign-center pp-buttons-valign-middle pp-buttons-stack-none elementor-widget elementor-widget-pp-buttons\" data-id=\"3eef7f8a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:1000}\" data-widget_type=\"pp-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pp-buttons-group\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.unionpatent.com.tw\/category\/news\" class=\"pp-button elementor-button elementor-size-xs elementor-repeater-item-88ab516 \">\n\t\t\t\t\t<div class=\"pp-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"pp-button-content-inner pp-icon-before\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pp-button-icon pp-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<i class=\"pp-button-icon fas fa-list\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"pp-button-title\">\n\t\t\t\t\t\t\t\t\t\u56de\u65b0\u805e\u5217\u8868\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5be919e5 elementor-widget elementor-widget-post-navigation\" data-id=\"5be919e5\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.unionpatent.com.tw\/amendments-to-examination-criteria-for-computer-software-related-inventions\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-angle-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span 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class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>\u8b58\u5225\u6027\u70ba\u5546\u6a19\u53d6\u5f97\u8a3b\u518a\u7684\u7a4d\u6975\u8981\u4ef6\uff0c\u667a\u6167\u8ca1\u7522\u5c40\u524d\u8eab\u4e2d\u592e\u6a19\u6e96\u5c40\u65bc2007\u5e7411\u670822\u65e5\u516c\u544a\u300c\u5546\u6a19\u8b58\u5225\u6027\u5be9\u67e5&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[45,13],"tags":[],"class_list":["post-7686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-45","category-news"],"_links":{"self":[{"href":"https:\/\/www.unionpatent.com.tw\/wp-json\/wp\/v2\/posts\/7686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unionpatent.com.tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unionpatent.com.tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unionpatent.com.tw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unionpatent.com.tw\/wp-json\/wp\/v2\/comments?post=7686"}],"version-history":[{"count":0,"href":"https:\/\/www.unionpatent.com.tw\/wp-json\/wp\/v2\/posts\/7686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unionpatent.com.tw\/wp-json\/wp\/v2\/media\/6340"}],"wp:attachment":[{"href":"https:\/\/www.unionpatent.com.tw\/wp-json\/wp\/v2\/media?parent=7686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unionpatent.com.tw\/wp-json\/wp\/v2\/categories?post=7686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unionpatent.com.tw\/wp-json\/wp\/v2\/tags?post=7686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}